Canetti:

I create reality, I don’t merely document it. Like a painter starting with a blank canvas, I stage every shot and paint with light.

To me, lighting is the sole raw material of photography.

And: Perfect technique exists only to serve the creation that rises from the photographer’s gut

With pride:

* Regarded as a master of lighting

* 30+ years of experience in jewelry, fashion & advertising

* Third-generation photographer

* Head of Photography at Mentor and Ruppin Colleges; formerly at Bezalel, Shenkar & Prog

Canetti sees differently, feels deeply, and builds a visual world—creation beyond the frame.